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Act as the Brand Guardian. Responsible for Brand’s Public Relation matters with special focus on Digital Marketing Community Management.
The role includes ATL & Events Planning, Preparation, Approval and Monitoring timely execution of Marketing Calendar as planned and in alignment with the approved Marketing Budget.
Work closely with Principal (RHQ on Brand related direction.
Assist the Trade Marketing in the Development and Production of in-store marketing and merchandising collaterals.
Key Tasks and Responsibilities
Development of Customized Brand Communication Strategy aligned with the Principal’s Global Guidelines and Standard
Initiate development of Localized Marketing Collaterals both of online and off line Marketing needs thru the help of Beko dedicated graphic artist
Develop, Plan and Monitor Execution of Marketing Calendar based on approved Plan
Coordinate and Monitor Execution of local ATL Plan and Brand Events.
Monitoring and manage Marketing Budget Speding Actual versus Plan on a monthly basis
Coordinates with 3rd Party Supplier/Marketing Arm for project development and execution of approved ATL & BTL activities.
Keeps record of all Marketing Related Budget Approvals.
Brand Guardian (Policing and Audit of Brand Execution and Usage based on global guidelines)
Key Performance Indicators
Net Sales Target Achievement and lift during campaigns
Timely Executions of ATL & other Brand Events/Activities
In-store Brand Presence
Market Share of Voice Management
ATL Investment Cost To Sale Management
Social Media Community Management
Education : Graduate of 4-year Business related courses major in Management or Marketing, or Bachelor’s Degree in Mass Communication
Work Experience : At least 3-5 years progressive experience of the given function
Skills : Highly Proficient in Excel Spreadsheets, Mastery of Power Point Presentation, Knowledgeable in PR & Digital Marketing is an advantage
Attributes : Excellent interpersonal and communication skills. Must be equipped with Appliance Industry knowledge and Specialization or related durable product industry.
Brand Marketing Manager is an office-base function that requires a balance of Office and field work.
The post also travels outside of metro manila for brand marketing coordination requirements and maybe out of the country for other Marketing Related Engagements and Seminars/Conferences.
If you're intersted kindly send your resume at [email protected]
January 2, 2018 9:23 pm
December 31, 9999